Each week, Elevate Latinos spotlights a powerful fact about Latinos in the U.S. that you can use in everyday conversations, your professional endeavors, in the classroom, and on social media. These facts are designed to challenge stereotypes, highlight our community’s impact, and might just surprise you. Check back here every week—and follow us on social media @ElevateLatinos—to stay informed and empowered.
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Fact 7: The U.S. Latino GDP is Now $4 Trillion
Our recent report reveals that the U.S. Latino GDP is rapidly increasing - research of 2023 economic data demonstrates that the GDP of the U.S. Latino economy, has grown to $4 trillion.
Fact 6: Latinos Are Major Media Consumers
Improving Latino representation on and off-screen to match their share of the U.S. population could create an annual economic opportunity valued at $12–18 billion.
Fact 5: The U.S. Latino Population Is Rapidly Growing
The U.S. Latino population is rapidly growing driven by births not immigration.
Fact 4: Latinos Have Purchasing Power
Latino purchasing power measures $3.78 trillion and is growing 2x faster than non-Latinos.
Fact 3: Latino-Owned Businesses Are Crucial to Job Creation
Latino-owned businesses continue to have higher growth rates than those owned by white entrepreneurs. This means that Latinos will be crucial to job creation as they become entrepreneurs.
Fact 2: U.S. Latinos Play a Pivotal Role in the Workforce
U.S. Latinos are projected to account for 78% of all net new workers entering the labor market between 2020 and 2030.
Fact 1: U.S. Latino GDP Is $3.6 Trillion
If Latinos in the U.S. were their own standalone economy, they would rank as the 5th largest economy in the world, with a Gross Domestic Product (GDP) of $3.6 trillion in 2022.