Ana Valdez is bringing the economic power of U.S. Latinos into the conversation — and TIME is taking notice.
As President & CEO of the Latino Donor Collaborative, Ana Valdez works to help business leaders better understand the economic power of U.S. Latinos through data and research.
Her message is backed by a $4.4 trillion U.S. Latino economy — a figure that, if measured as its own country, would rank as the fourth-largest economy in the world.
TIME recently named Ana one of its 2026 Latino Leaders, highlighting her journey and the work behind the data.
Read TIME’S full story on Ana and explore the research shaping the conversation around U.S. Latino economic impact:
Read the full article — available now at
TIME.com 🔗
Explore the data and research at
LatinoDonorCollaborative.org 🔗
Share. Amplify. Elevate.
The future of the U.S. workforce is already taking shape — and Latinos are a major part of that story.
U.S. Latinos account for two-thirds of the nation’s working-age population growth, with the Latino working-age population growing 4.9% year-over-year, compared to 1.5% for the U.S. overall.
These numbers tell a bigger story about who is helping power the U.S. workforce — today and for the years ahead.
Explore the data shaping the U.S. Latino economy in the full 2026 LDC report:
Read the full reports — available now for free at LatinoDonorCollaborative.org 🔗
Share. Amplify. Elevate.
U.S. Latinas Are Building a $225 Billion Business StoryLatina leadership is growing, gaining visibility, and shaping what comes next.
Across the U.S., Latinas are building businesses, pursuing new ideas, and creating opportunities that extend far beyond individual success.
According to Data Beyond Demographics: U.S. Latinas’ Economic Power, Influence, and Growth, U.S. Latina-owned businesses contribute $225 billion annually. And that entrepreneurial spirit reaches even further: 61% of U.S. Latinas freelance or have a side hustle, compared to 52% of non-Latinas.
Together, these numbers tell a bigger story about an ecosystem Latinas are building — one business, idea, and opportunity at a time.
At Elevate Latinos, we believe stories like these deserve to be seen, shared, and celebrated.
Explore the data and discover the full story:
Read the full reports — available now for free at LatinoDonorCollaborative.org 🔗
Share. Amplify. Elevate.
Share the Data. Elevate What’s Next.
Latina leadership is growing, gaining visibility, and shaping what comes next.
Recent recognition of Latina leaders offers one glimpse of that impact—but the data tells a much bigger story. 71% of U.S. Latinas aspire to senior leadership roles, reflecting the ambition and potential already present across the community.
These facts deserve to travel. Share the data, start the conversation, and help more people understand the growing impact of U.S. Latinas.
Explore Data Beyond Demographics: U.S. Latinas’ Economic Power, Influence, and Growth to discover the full story behind the numbers.
Read the full reports — available now for free at LatinoDonorCollaborative.org 🔗
Share. Amplify. Elevate.
Latina leadership is already here. Let’s make sure it’s seen.
Recognition matters because visibility shapes the stories we tell about leadership, influence, and who is driving change in the U.S.
The Latinas recognized in Forbes’ 2026 50 Over 50: Impact reflect a broader story that our data continues to document: U.S. Latinas are leading, building wealth, influencing their communities, and creating impact across industries and institutions.
At Elevate Latinos, we believe these stories deserve to travel further. By celebrating and sharing Latina leadership, we can challenge outdated narratives and help build a more accurate picture of Latino impact today.
Read the full Forbes feature, explore the 2026 LDC U.S. Latinas Report, and help us amplify the stories changing the narrative.
50 over 50: Impact (full article)
Read the full reports — available now for free at LatinoDonorCollaborative.org 🔗
Share. Amplify. Elevate.
The numbers we’ve shared are only part of the story…
The 2026 LDC U.S. Latino Economic Impact Report offers a deeper look at how U.S. Latinos are contributing to the country’s economy—from workforce and entrepreneurship to consumer power, household growth, and the communities driving momentum across the nation.
But data creates greater impact when it moves beyond the report.
Read it. Bring it into your conversations. Share it with your team, your network, or someone who should know the story behind the numbers.
Every fact shared helps build a fuller, more accurate understanding of the role U.S. Latinos play in America today—and where the economy is headed next.
Download the latest U.S. Latino Economic Impact Report today and help us build a more informed conversation. Share it with your colleagues, friends, and community to help amplify the facts behind the impact.
Read the full reports — available now for free at LatinoDonorCollaborative.org 🔗
How is U.S. Latino purchasing power reshaping the economy?
The latest 2026 LDC U.S. Latino Economic Impact Report reveals that U.S. Latino disposable income reached $3.4 trillion, highlighting the growing purchasing power and economic influence of one of the nation's fastest-growing communities.
Behind this number is a broader story about entrepreneurship, workforce growth, consumer spending, and the expanding role U.S. Latinos continue to play in shaping the country's economic future.
Whether you're a business leader, marketer, researcher, student, or community advocate, understanding these trends is essential for building stronger strategies and more informed conversations.
Download the latest U.S. Latino Economic Impact Report today and help us build a more informed conversation. Share it with your colleagues, friends, and community to help amplify the facts behind the impact.
Read the full reports — available now for free at LatinoDonorCollaborative.org 🔗
Discover the Story Behind the Numbers
The latest U.S. Latino Economic Impact Report offers a comprehensive look at one of the fastest-growing forces shaping the U.S. economy. From a $4.4 trillion economy to $2.8 trillion in household consumption, the report explores how U.S. Latinos are driving economic growth through entrepreneurship, workforce participation, consumer spending, and innovation.
Over the past few weeks, we've highlighted just a few of these insights through our Fact of the Week series—but there's so much more to discover.
Whether you're a business leader, researcher, policymaker, educator, or simply curious about the evolving U.S. economy, this report provides the data and context needed to better understand the growing impact of the U.S. Latino community.
Download the latest U.S. Latino Economic Impact Report today and help us build a more informed conversation. Share it with your colleagues, friends, and community to help amplify the facts behind the impact.
Read the full reports — available now for free at LatinoDonorCollaborative.org 🔗
The story of U.S. Latinas goes far beyond demographics.
They're building businesses, creating generational wealth, influencing consumer decisions, and redefining leadership across the United States.
Data Beyond Demographics: U.S. Latinas' Economic Power, Influence, and Growth reveals the research behind one of America's most influential and fastest-growing consumer groups.
Because understanding the economic impact of U.S. Latinas is no longer optional—it's essential..
They're building businesses, creating generational wealth, influencing consumer decisions, and redefining leadership across the United States.
Data Beyond Demographics: U.S. Latinas' Economic Power, Influence, and Growth reveals the research behind one of America's most influential and fastest-growing consumer groups.
Because understanding the economic impact of U.S. Latinas is no longer optional—it's essential.
Read the full reports — available now for free at LatinoDonorCollaborative.org 🔗
The narrative changes when we have the data to back it.
Download Data Beyond Demographics: U.S. Latinas’ Economic Power, Influence, and Growth and help us build a future where Latina voices are seen, valued, and heard.
Read the full reports — available now for free at LatinoDonorCollaborative.org 🔗
The data is clear. The opportunity is measurable.
The data is clear when it comes to the Entertainment and Media Industries and the Latino participation. The opportunity is measurable. And the roadmap to change it already exists.
Read the full story and help us change the narrative. Be part of the conversation.
Read the full reports — available now for free at LatinoDonorCollaborative.org 🔗
The World Cup Is Here — Support the Latino Communities
Behind It
This summer, 11 U.S. cities host one of the world's most watched sporting events — and many of them are home to the largest Latino communities in the country. Los Angeles. Houston. Miami.
Dallas. New York.
The numbers tell a powerful story. $80 billion in global economic output. 1.2 million international visitors expected. And Latino-owned restaurants, businesses, and communities at the center of that economic activity.
Latinos contribute $4.0 trillion to the U.S. GDP and own 50% of all new businesses in the country. This summer, when the world arrives — it arrives to our neighborhoods, our restaurants, our culture.
This is the perfect moment to show up for Latino-owned businesses in your city. Visit a local taqueria, a family-owned hotel, a neighborhood shop. Every dollar spent in our communities goes back to the people who built them.
Want to know more about the data behind Latino economic power? Explore the full research at latinodonorcollaborative.org — and join us in keeping this conversation alive.
Mexico is America's #1 trading partner, and the numbers behind that relationship might surprise you.
In 2025, Mexico supplied 36.6% of all U.S. computer imports, up 86% from the previous year. For AI-critical hardware, 97% of CPUs come from just two countries: Taiwan and Mexico.
Total bilateral trade reached $873 billion in 2025 — that's $1.7 million every single minute.
The U.S.-Mexico relationship isn't just about geography. It's about economic interdependence, shared growth, and a partnership that powers some of the most critical industries in America today.
At Elevate Latinos, we believe that knowing the data is the first step to changing the narrative. Because when the facts are clear — the conversation changes.
Source: The Mexico Political Economist, March 2026
The 2026 World Cup will be the largest in history, 48 teams, over 100 matches, and an estimated 5 billion viewers worldwide. But beyond the scale, this tournament tells a deeper story about who is shaping the game.
Latin America arrives with powerhouse teams like Argentina and Brazil, alongside rising forces like Colombia, Ecuador, and Uruguay, and historic returns from nations like Haiti and Paraguay. As host, Mexico stands at the center bridging cultures and fanbases across North America.
At the same time, U.S. Latinos are driving the energy behind this global moment. They represent about 20% of the U.S. population and nearly a fifth of the $160 billion sports economy, with projections to drive a third of its growth in the coming decade. Their connection to the World Cup is deeply rooted, 55% plan to watch, 71% see it as a family tradition, and 88% say sports help them feel part of something bigger.
This engagement translates into impact. Latino fans spend more, engage more, and show up, fueling stadium atmospheres, viewership, and the cultural relevance of the tournament itself.
As the World Cup unfolds across North America, it won’t just reflect the global game it will reflect the influence of Latin America and the power of U.S. Latino audiences.
Because this moment isn’t just about where the World Cup is played. It’s about who is shaping it.
More than 218,000 people, including leading Latino voices like Pedro Pascal, Diego Luna, and Alejandro González Iñárritu have signed a petition calling for the closure of a Texas immigration detention center holding children and families.
This moment reflects a broader shift: Latino leaders in Hollywood are using their platforms to elevate issues impacting their communities. Figures like Melissa Barrera and Jessica Alba are helping bring national attention to the conditions inside immigration detention facilities.
Recent reports point to overcrowding, inadequate medical care, and a rising number of deaths in ICE custody — raising serious concerns about safety, accountability, and the treatment of children and families.
As visibility grows, so does the call for action: no child should be held in an immigration detention center.
Five Latino athletes making history — and why now is the moment to show up for them
Latino athletes are redefining excellence across every level of sports and this week, we’re highlighting five who are making history right now. From Diana Flores helping bring flag football to the Olympics, to Julian Love delivering a game-changing moment at the Super Bowl, these athletes represent more than talent they represent impact.
With standout performances from Devin Booker, Javier Assad, and Hannah Hidalgo, this list showcases the power, resilience, and influence of Latino athletes shaping the future of sports.
The takeaway: now is the moment to show up. Follow them, share their stories, and celebrate their achievements, because when we amplify Latino success, we help move the entire community forward.
The $4.1 Trillion Vote: Why Your Receipt Matters
The Latino community in the U.S. is no longer an “emerging market”, it is the market. With $4.1 trillion in purchasing power, Latinos are driving one of the largest economies in the world. The future isn’t coming, it’s already here.
For years, brands treated Latinos as a seasonal audience. But today, the ones that lead understand that this community represents a permanent cultural and economic force.
Some are doing it right:
Modelo reflects identity through its “Fighting Spirit,” celebrating what it means to belong.
Ceremonia elevates Latina entrepreneurship, turning cultural heritage into luxury.
T-Mobile builds for real families with inclusive, bilingual experiences.
The takeaway?
Every purchase is a vote. A vote for brands that don’t just market to Latinos, but invest in them.
The power is in the receipt, spend it where it matters.
Watch: The Kiss of the Spider Woman
Stories don't just entertain, they shape how we see each other and who gets to belong. Watch this film where Jennifer Lopez, Tonatiuh, and Diego Luna bring an unforgettable story to life with power, vulnerability, and depth. Kiss of the Spider Woman is a reminder of what's possible when Latin American narratives are told with intention and care. Sit with it, let it move you, and let it spark the conversations we still need to have. Then take the next step: advocate for authentic Latino storytelling in the projects you support, the platforms you amplify, and the voices you champion.
The work doesn't end with one film. It continues every time we demand better representation, celebrate cultural roots, and make space for stories that have been overlooked for too long. Join the movement, because the stories we tell today shape the opportunities of tomorrow.
What you watch, shapes the culture
In a country where one in five people is Latino, the screen still has a lot of catching up to do. For too long, our stories were relegated to the margins or filtered through tired tropes. The tide is slowly turning, and it is our responsibility to support the projects that feature Latinos in meaningful roles. As viewers, we hold the ultimate greenlight. Every click, every ticket, and every stream is a vote for the world we want to see. If the industry wants our dollars, it must reflect our reality.
Here is your guide to the films and series reclaiming the spotlight and why they deserve your “Power of Presence” this week.
1. The Lincoln Lawyer (Netflix)
A legal drama that returns Mickey Haller to his Mexican-American roots.
Who to Watch: Manuel Garcia-Rulfo as the sharp defense attorney.
2. Will Trent (ABC/Hulu)
A crime series featuring a thoughtful and brilliant Special Agent.
Who to Watch: Ramón Rodríguez as Will Trent.
3. The Landman (Paramount+)
A drama about the power and people behind the West Texas oil industry.
Who to Watch: Paulina Chávez as Ariana Medina.
4. The Rookie (ABC)
A long-running police drama with strong Latino characters.
Who to Watch: Alyssa Diaz and Lisseth Chavez.
5. Good Luck, Have Fun, Don’t Die (In Theaters)
A satirical sci-fi story about a rogue AI.
Who to Watch: Michael Peña.
6. Hoopers (In Theaters)
An animated adventure with humor and mystery.
Who to Watch: Melissa Villaseñor.
L.A. IS 50% LATINO, WHERE IS THAT REFLECTION IN THE 2028 OLYMPICS AESTHETIC?
Los Angeles County is 50% Latino. Nearly half the population.Yet early promotional spots and opening ceremony previews for the 2028 games present a much narrower portrayal of the city, with Latino communities rarely centered in the visual narrative. When almost half of a region’s residents are Latino, that reality should be visible on the global stage. The 2028 Summer Olympics will introduce Los Angeles to billions of viewers worldwide. The question is simple: Will the world see the real LA?
Take Action:
Share the facts. Ask publicly: Where is Latino LA in the 2028 aesthetic?
Tag the Decision-Makers
Call on LA28 and partner brands to reflect the city as it truly is.
Highlight Latino artists, small businesses, athletes, and creatives who define LA’s culture. If LA is nearly half Latino, the Olympic stage should reflect it. Not symbolically. Not peripherally. But authentically.
Let’s make it visible.
SUPPORTING LATINO STORIES MATTERS, MORE THAN YOU THINK
Luna is one of those stories.
Meet Luna: an animated, high-energy project about a fearless young Latina who races Formula 1 cars. But this isn't just a racing movie. It's a powerful story of resilience, family, and breaking barriers. The 20-second trailer offers just a glimpse. With your support, we can help bring the full feature to life.
Latinos are the backbone of the U.S. economy and a driving force in culture,yet Hollywood continues to sideline our stories. The few Latino-led films that have made it to the big screen? They've proven themselves at the box office, showing that these stories aren’t just important, they’re lucrative.
Luna, created by Jeff Valdez of New Cadence Productions, is more than a movie. It’s a bold statement: Latino stories deserve the spotlight.
Watch the trailer. Share it. Help push Luna forward.
What we choose to support doesn’t just reflect culture, it shapes it.
The 5% Remittance Tax: What It Is, and Why It Must Be Stopped
The proposed 5% remittance tax is a policy that would place a 5% fee on money sent from the United States to family members and loved ones abroad. Remittances are a critical financial lifeline for millions of families, funding essential needs like housing, education, medicine, and food.
Under this proposal, individuals sending money internationally would be required to pay a 5% surcharge at the point of transfer.
Far from strengthening the U.S. economy, the 5% remittance tax could do real harm:
This tax doesn't stop families from sending money home, it just makes it more expensive. When families have to spend more to send money abroad, they won’t stop supporting their families. They’ll just have less to spend.
The remittance tax disproportionately affects immigrants and Latino communities. And Latino communities, in particular, drive a significant share of U.S. consumer spending. When their disposable income shrinks, the ripple effects hit local businesses and weakens the broader economy.
A real understanding of the Latino cohort is essential to shaping smart policy, one that supports economic growth and respects the contributions of this hard-working population.
