Together, we Latinos are a force to be reckoned with.
Join the growing movement to reveal the facts about Latinos in the U.S.
Elevate Latinos is a place where Latinos of all backgrounds, cultures, and experiences can come together to explore the impact of our community in the U.S.
Using the power of data, we’ll share facts about the influence and potential of Latinos across our country.
Elevate Latinos is a place for us.
About Elevate Latinos
Why Elevate Latinos?
Our community is powerful, ambitious, and determined. But fear-mongering headlines, one-note roles on TV, or an unbalanced view of our community in politics does not accurately portray the richness of our culture, the value of our contributions, or the strength of our community. That’s why armed with data, we can raise our voices to continue telling our story - our way.
Fact
of the week
Latinos have founded 50% of all new business in America since 2010.
Did You Know?
Did You Know?
Economic
Power
Money talks. Latinos are some of the largest contributors to the U.S. economy. The value that we generate would rank as the world’s 5th largest standalone economy.
What can you do?
Use the power of your wallet by spending on brands that accurately mirror your identity.
Latinos in the
Workforce
Latinos drive the workforce of today - and tomorrow. Latinos are projected to account for 78% of the new workers in the U.S. between 2020 and 2030.
What can you do?
Use the power of your voice to set the story straight and elevate Latinos that inspire you across economic sectors.
Trailblazing
Entrepreneurs
Latinos contribute more than labor. Our community is full of innovative, trailblazing entrepreneurs, too. Latinos are 1.7% more likely to be entrepreneurs than the general population - and account for 50% of net-new small businesses in the U.S.
What can you do?
Use the power of your voice to celebrate and elevate Latino owned businesses.
Media
Representation
At nearly 20% of the U.S. population, Latinos are the largest minority in the country. So why do only 3.6% of TV shows and 6% of movies feature Latino leads?
What can you do?
Use the power of your TV remote to support Latino talent and content and close the representation gap. We have the evidence to promote change in the way that Latinos are represented.
Check out our resources
More info?
Check out our resources More info?
Be part of Elevate Latinos
Join us!
Join us!
Use the power of your voice and get involved. You can join the growing movement by following along on TikTok, or sharing your story yourself!