$4.1 Trillion and Rising: The Economic Power of Latino Consumers

According to the 2025 LDC U.S. Latino GDP Report™, Latino purchasing power has reached $4.1 trillion, and it’s growing fast. Latino youth consumer spending is increasing 1.3x faster than that of non-Latino consumers, positioning them as one of the most powerful economic forces in the country.

As young Latinos enter key life stages like homeownership, parenthood, and career growth, their spending will shape the future of major industries across the U.S. Yet 76% of Latino youth say brands do not represent them well. This generation expects companies to authentically reflect their values, culture, and identity. Our economic power is clear, and so is our choice in how we spend it.