Fact 5: The U.S. Latino Population Is Rapidly Growing

According to the U.S. Latino Youth 2030: An LDC Report™, between 2022 and 2023, the Hispanic population accounted for just under 71% of the overall growth of the United States population. The Latino population is rapidly growing driven by births not immigration.  By 2030, Latinos will be more than 30% of the population. 94% of Latino youth are U.S.-born and seamlessly blend their Latino heritage with American culture, embracing both sides equally and unapologetically.

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Fact 6: Latinos Are Major Media Consumers

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Fact 4: Latinos Have Purchasing Power