Latinos Are Major Media Consumers

Written By Guest User

According to the 2024 LDC U.S. Latinos in Media Report™, Latinos are major media consumers, making up 40% of ticket sales for hits like Inside Out 2 and The Super Mario Bros. Movie! Yet, they’re still underrepresented, holding just 8% of lead roles in theatrical films and 11% in streaming. Hollywood is falling behind, they are missing the biggest opportunity hidden in plain sight.

Latinos in key roles perform 58% better globally. Proportionate U.S. Latino representation could generate an additional $12-$18 billion annually for Hollywood. Plus, the lack of authenticity and representation in the stories being told has audiences disengaging.

According to our 2024 LDC U.S. Latinos in Media Report, Latinos make up 20% of the U.S. population yet represent only:

  • 5.1% of lead roles

  • 7.4% of directors

  • 5.8% of screenwriters

Guest User
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